Walking & Guided Tours
Private Guided Tour of Marrakech (Tailor-Made)
Your own guide, your own pace, your own Marrakech — built around you.
- Duration
- Flexible — half day to full day
- Price
- From 45 EUR / 480 MAD
- Group size
- Private — your group only
- Best time
- Any day; morning starts beat the heat
Reply within 2 hours · Private or shared · Pay after we confirm your spot
Overview
A private guided tour is Marrakech on your terms. Rather than following a fixed route, you get a licensed guide for your group alone and an itinerary shaped around exactly what you care about — whether that's Almoravid history, artisan workshops, the best plate of tanjia in the city, or simply a gentle, unhurried wander with plenty of tea breaks.
The tour begins with a conversation, not a template. Tell us who's coming, what you love, how much walking suits you and how long you have, and we build the day around it. Design lovers get riads, tadelakt and zellij; families get a pace and a mix that keeps children engaged; photographers get the light and the quiet corners; food fans get the stalls that never make the guidebooks.
Because it's private, everything flexes on the day. Linger an extra half hour in a courtyard that captivates you, cut a stop that doesn't, stop for lunch when you're hungry rather than on a schedule. Add an air-conditioned car and you can reach the gardens, the tanneries, the Palmeraie or the new town without wilting in the heat.
It's the natural choice for repeat visitors who've done the headline sights and want to go deeper, for multi-generational families who need a bespoke pace, and for anyone who simply prefers not to share their guide. You also get honest, insider advice — where to eat, what's worth buying and what to skip — from someone whose only job that day is you.
Highlights
- A licensed private guide dedicated to your group alone
- An itinerary built entirely around your interests and pace
- Skip the fixed script — go deep on history, food, shopping or design
- Optional car for the new town, gardens and further-flung sights
The route, step by step
A typical tour runs about Flexible — half day to full day. The order flexes with the season, the crowds and whether you go private or shared — here is the usual shape of it:
- 1
Plan with us first
We agree your interests, pace, duration and must-sees over WhatsApp before the day, so the tour is ready to go.
- 2
Pickup on your schedule
Your guide (and car, if chosen) collects you from your riad or hotel at a time that suits you.
- 3
Your medina, your way
Explore the souks, monuments, riads and workshops that match your interests, at your own pace.
- 4
Flex on the day
Add, drop or linger over stops as you go — nothing is fixed, and lunch fits when you're hungry.
- 5
Beyond the medina (optional)
With a car, add the gardens, the tanneries, the Palmeraie or the new town.
- 6
Insider recommendations
Finish with your guide's personal tips for dinner, shopping and the rest of your stay.
What's included & what's not
Included
- A dedicated licensed private guide for your group
- A fully tailor-made itinerary planned in advance
- Hotel or riad pickup and drop-off
- Bottled water
Not included
- Air-conditioned car and driver (optional add-on)
- Monument, garden and museum entrance fees
- Meals, drinks and shopping
- Tips for the guide (and driver, if added)
Good to know
- The more you tell us in advance, the better we tailor the day
- Add a car if you want gardens, tanneries or the new town without the heat
- Half day is plenty for the medina; full day lets you add the new city and lunch
- Bring cash in dirham for entries, lunch and tips
- Great for a second visit — go beyond the headline sights
Who this tour suits
- Repeat visitors wanting to go deeper
- Families needing a bespoke pace
- Photographers, foodies and design lovers
- Anyone who prefers a private guide over a set tour
Frequently asked questions
How is a private tour different from a normal guided tour?
A private tour is dedicated to your group alone, with an itinerary built around your specific interests rather than a fixed route. You set the pace, choose the focus (history, food, design, photography), and change plans freely on the day. It costs more per group than a shared tour but far more flexible.
Can I combine several themes in one private tour?
Absolutely — that's the point. A single day can mix monuments, souk shopping, a food stop and a design-led riad crawl. Just flag your priorities when booking so your guide can sequence them sensibly and leave time for the ones that matter most to you.
Is a private guide good for families with children?
Ideal. A private guide can pitch the pace and content to your kids — shorter walks, hands-on stops like a pottery workshop, snack breaks and a route that avoids the most crowded, overwhelming lanes. Tell us their ages and we'll plan accordingly.
Do I need to add a car?
Not for the medina, which is walked. A car is worth it if you want to include the gardens, the tanneries, the Palmeraie or the new town, or if the heat or mobility is a concern. You can add it as an option when you book.